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 Barnes & Noble Inc. has achieved a serious milestone, as well as in very short order. Consumers have downloaded applications to use week-old Nook Apps mobile app store one million times. The top five paid apps are Angry Birds, Drawing Pad, Solitaire, Aces Jewel Hunt and Astraware Mahjong. The very best five free apps are Fliq Calendar, Fliq Notes, Pulse, Nook Word for the day and Fliq Tasks.

 

 "Our recent software update to Nook Color delivered the most-requested tablet features by our customers, like the ability to buy and download high-quality apps. Reaching more than a million app downloads in a week because launch of app searching for all Nook Color customers exceeded expectations, and is an exilerating milestone for that developers, publishing partners, first and foremost for that growing Nook Color user base," says William Lynch, CEO.The bookseller would not respond to questions around the amount of Nook Color devices and paid apps sold.

 Barnes & Noble launched the app store rolling around in its recent Nook Color software upgrade. The upgrade helps make the Nook Color Reader Tablet a more viable competitor with higher-end pc tablets including the iPad from Apple Inc.As an example, the Nook Color costs $249 and includes Wi-Fi access. Principle ipad cases, which contains Wi-Fi, costs $499. The Nook Color weighs just less than a pound and incorporates a 7.0-inch screen. The iPad 2 weighs 1.33 pounds but incorporates a significantly larger, 9.7-inch screen. The Nook Color offers eight gigabytes of built-in storage although iPad2 cases offers up to 32 gigabytes.The iPad features Apple's dual-core chip that permits laptop computer to perform with great speed and efficiency. Barnes & Noble will not promote exactly what chip it uses and wouldn't react to a obtain information. Along with the Nook device's life of the battery measures eight hours whilst the iPad hits 10 hours. Overall, the ipad 2 case can be a stronger device by using a larger screen and entry to many more apps versus the Nook, but the Nook offers many similar features for half the cost.

 "I would characterize the Nook Color to be a mild challenger for the iPad; its main appeal should be to book and magazine readers," says Neil Strother, practice director at ABI Research. "The price difference against the iPad is clearly an aspect in the favor. However for a much more robust tablet experience, the iPad remains to be an improved choice. However, for book and magazine readers planning to reduce your cost, the Nook Color makes sense."

 Forrester Research Inc. says in 2015 29.4 million U.S. consumers will own a dedicated e-reader and 82.A million will own a pc tablet. It classifies the Nook Color for an e-reader, and says the Nook Color and also the iPad are equipped for two different types of consumers.

 "The Nook Color is an e-reader/tablet hybrid: It's focused primarily on reading, but offers other apps for media consumption, games and productivity. For many people consumers, the Nook is perhaps all the tablet they want, along with the $249 sale price allows Barnes & Noble to draw on even more of a mass market than Apple does while using the iPad," says Sarah Rotman-Epps, senior analyst, consumer product strategy, at Forrester. "Depending about how you define a tablet, you may say the Nook Color can be a stronger competitor for the iPad than other Android tablets such as the Motorola Xoom, Samsung Galaxy Tab and Dell Streak since it curates around a convincing scenario reading, media and e-mail. And yes it features a channel other iPad competitors don't possess the Barnes & Noble store."

 On the flip side, she adds, the iPad's larger screen, more powerful processor and wider selection of apps appeals to consumers who want to do more with a tablet.